SaaS CAC & LTV computer
IS YOUR MARKETING BURNING MONEY? CHECK YOUR METRICS.
SaaS Edition
€
Lifetime: 20 months
%
It affects customer lifetime.
%
ARPU / Month
€100,00
Lifetime Value
€1.400,00Maximum CAC (3:1 rule)
€466,67
This is your limit for profitable growth. Anything beyond that is a waste of capital.
Analysis & Measures
⚠️ High churn rate (>5%)
Customers leave you too quickly. This destroys your LTV.
- Onboarding: Optimize the "First Run" flow for faster aha moments.
- Trigger: Implement warning systems for inactive users.
💡 ARPU Optimization
- Pricing: Check your pricing tiers.
- Upsell: Create paths for upgrades.
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