FREE REFERENCE

Your LinkedIn demographics report doesn't show what your targeting actually uses.

Industry, job title, company size: some of the figures in the LinkedIn Campaign Manager report are self-reported, some are model estimates. Those who don't understand the difference and optimize accordingly are optimizing for the wrong signals.

What's in the reference

  • Which of the 7 demographic dimensions (career level, job title, industry, field of activity, company name, company size, location/country/region) are primarily based on self-reported data, and which are only a model estimate?
  • What LinkedIn officially admits in its own help center, including the support-confirmed industry mismatch between targeting and reporting (July 15, 2026)
  • Which reports are suitable for targeting optimization, and which should never be used as a basis for exclusions?
  • All sources for further reading: LinkedIn Help Center and the official LinkedIn Marketing API documentation, no assumptions.

Download now for free as a reference

7 dimensions, one page, direct reference. No newsletter.

Screenshot of the Quick Overview tab in the public LinkedIn Ads Demographics Reference Sheet: Table with 7 demographic dimensions and color coding (YES/CONDITIONALLY/NO)

"Quick Overview" tab from the public reference sheet, viewable live, no login required.

The reference will be sent directly to this email address. No newsletter, your data will not be shared.

A project by RevenueMarketing.ioB2B Performance Marketing (Google Ads, LinkedIn Ads, Meta Ads) for DACH SMEs and startups.