Google Ads is the channel almost every company has tried at some point, and the channel where the most budget is wasted on generic campaigns. The reason is rarely the tool itself, but rather the underlying structure: incorrect campaign types for the target audience, keywords without genuine B2B purchase intent, or tracking that sends the wrong signals to optimize the campaign. I build Google Ads accounts for B2B companies where each campaign has a clearly defined purpose.
At an agency, a senior manager usually pitches the account, and a team of junior managers then manages it. As a Google Ads freelancer (some also call them SEA freelancers or SEA consultants, referring to the same work), this handover is eliminated: I build the structure, manage bids and budgets, and am still the same person who knows your account even after six months. More on my working method as Performance Marketing Freelancer.
Search campaigns reach companies at the moment of active searching; this is the channel with the highest purchase intent. For B2B accounts, this means: narrow keyword sets instead of broad volume targeting, negative keyword lists from the outset, and ads that respond to the specific search intent.
A large portion of your target audience isn't actively searching yet. Performance Max, Display, and YouTube reach precisely these companies before they even start searching. Push campaigns build tomorrow's pipeline, while Search serves today's.
We will look at your target audience, your existing account (new build or restructuring) and your tracking base.
Search campaigns for active search intent, Performance Max/Display/YouTube for target groups that are not yet searching, clearly separated.
I continuously manage keywords, negative lists, bids, and creatives, with direct access to me as the senior account manager.
Regular reporting shows what works. Budget is then allocated to areas where real demand is generated.
+950% HubSpot leads generated via Google Ads year-over-year, after newly consolidated campaigns and a clean tracking base.
-70% Cost per lead, with a higher deal volume due to changed budget allocation between campaign types.
Over €50 million in managed advertising budget, more than 10 years of marketing experience.
A Google Ads mandate with me starts at €2,500 per month, minimum term 6 months.
from €2,500 / month
Minimum contract term 6 months
Why the minimum term period: Google Ads requires several weeks of learning before optimization truly takes effect. Shorter testing phases are more likely to distort the results than to show them.
Separate setup: A technical tracking setup is calculated as a separate project starting at €3,500 if a solid conversion base does not yet exist; see [link/reference]. Tracking & Analytics.
Search campaigns often deliver initial qualified leads within a few weeks. Push channels take longer because they build demand rather than capturing it.
For very small budgets, yes. As soon as a larger budget is available, the combination is worthwhile, because search alone only reaches the part of the market that is already actively searching.
A Google Ads account is only as good as the data it uses for optimization. Without clean conversion signals, the algorithm learns from a distorted picture.
Yes, in both directions: rebuilding from scratch, or taking over and restructuring an existing account.
Usually yes, if the target group is clearly defined. This is honestly assessed in the initial consultation; it's not a blanket sale.