SERVICES

Pipedrive implementation: Same goal as HubSpot, different tool, separate attention to detail.

Most agencies only offer CRM integration for HubSpot and treat Pipedrive setups as an afterthought, if at all. This is a mistake: Pipedrive works differently than HubSpot, especially regarding pipeline structure and deal fields, and therefore requires a well-thought-out, independent setup, not a 1:1 copy of a HubSpot approach. I configure Pipedrive so that every lead retains its true advertising origin, with the same care I apply to HubSpot implementations.

Why Pipedrive setups often run in the background

What I am specifically setting up

  • Custom fields for advertising origin: Campaign, channel and, if applicable, ad group are created as separate fields in the deal and person object, in accordance with Pipedrive's own data structure.
  • Form-to-Pipedrive connection: Clean transfer of website forms and landing pages to Pipedrive, without data loss.
  • Pipeline stages with origin reference: The advertising source remains visible throughout the entire deal process, not just during the initial contact.
  • Connection to the advertising accounts: Where technically possible, deal signals from Pipedrive flow back into Google Ads, LinkedIn Ads or Meta Ads, so that campaigns can be optimized for genuine sales quality rather than just form submissions.

How the process looks

01

Setup check

We will review your existing Pipedrive setup and form tool.

02

Create custom fields

Campaign, channel and ad group are created as separate fields in the deal and person object.

03

Form integration

Website forms and landing pages are seamlessly integrated without data loss.

04

Documentation & Handover

Handover call and documentation; advertising source remains visible throughout the entire deal process.

Proof

Same methodology as HubSpot

+950% HubSpot leads / -70% Cost per lead at a DACH workspace provider, using the same principles (clean source fields, consistent form integration), applied to Pipedrive's own data structure. Not a Pipedrive-specific case study, but a transferred methodology, deliberately named as such, not obscured.

Track Record

Over €50 million in managed advertising budget, more than 10 years of marketing experience.

How much does that cost?

A Pipedrive implementation is a one-off project, estimated from €3,500.

from €3,500 one-time fee

Why not a fixed price upfront: The effort required depends on the existing Pipedrive setup and form tool. €3,500 is the minimum; the same level of care is taken as with HubSpot, but using custom fields instead of Marketing Hub properties.

Ongoing support is optional: Subsequent adjustments are charged at an hourly rate of €115-150/hour.

Frequently Asked Questions

It depends on your team. Pipedrive is often leaner and faster to set up if marketing automation plays a subordinate role and the focus is clearly on the sales process.

Switching providers is possible, but not a standard offering on this site. If needed, this will be discussed separately in the initial consultation, including an honest assessment of whether switching is worthwhile.

Just as clean as in HubSpot, only using custom fields instead of the Marketing Hub's own properties. The result (origin remains visible throughout the entire deal history) is identical.

Not necessarily; Pipedrive can be integrated with existing website forms. Whether an additional tool is useful depends on the existing setup.

Yes, just like HubSpot, Pipedrive implementation is a building block in the overall system of channels, tracking, CRM and automation.

Good product, satisfied customers, too little pipeline?