Before delving into server-side tracking or more complex setups, the foundation must be solid: a properly configured Google Tag Manager, GA4 events that actually measure the right actions, and Google Ads conversion tracking that provides the campaign algorithm with the correct signals. Most accounts I take over have a gap precisely here, not in the campaign strategy itself.
This standard level is sufficient for most B2B accounts, as long as cookie banners, ad blockers, and iOS/Safari don't already consume a significant portion of the data. If that's the case, or if the advertising budget is high enough that data gaps directly cost money, then server-side tracking is the logical extension, not a replacement for this setup.
We will review your existing structure and forms and determine the final scope of work.
Container structure, triggers and variables are documented and set up; events measure the actually relevant actions.
Google Ads Conversion Import cleanly connects GA4 to the campaign, ensuring the correct signals are received.
Documented handover to your team, no black box tracking that only one person understands.
+300% measured conversion rate after implementation of conversion tracking based on real CRM lead form data.
-70% Cost per lead based on a clean tracking foundation as the basis for campaign optimization.
Over €50 million in managed advertising budget, more than 10 years of marketing experience.
A GTM/GA4 setup is a one-off project, estimated from €3,500.
from €3,500 one-time fee
Why not a fixed price upfront: The cost depends on the existing website structure and forms. €3,500 is the minimum, even for the simpler standard level (server-side tracking is the more complex level above, see [link]). Server-side tracking).
Ongoing support is optional: Subsequent adjustments are charged at an hourly rate of €115-150/hour or as part of an ongoing advertising mandate.
Often, yes. Many existing GTM setups measure the wrong events or have gaps that only become apparent when you compare the data with the CRM. A quick check will show whether your setup is truly clean.
This page describes the standard browser-based tracking level. Server-side tracking moves part of the measurement to a separate server to further reduce data loss caused by cookie banners, ad blockers, and iOS.
This depends on the existing website structure and forms. A solid basic setup is usually ready to use within a few weeks.
Yes, the goal is a documented, traceable setup, not a black box tracking system that only one person understands.
No. GA4 measures, but only a clean import into Google Ads ensures that the campaign itself learns from the right signals.